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A Look Inside

Setting Intentions and Keeping Focus

A Look InsideDeana Ketchum2 Comments

So, here we are ten months later, with blog post number two. Every time I heard someone say the word "blog" over the last year, I cringed. I felt embarrassed that I set such an ambitious goal, one that I couldn’t keep up with.

Over the last month, Jon and I have been working with a friend who is a business coach. She is teaching us a lot about ourselves, how to better understand one another and how to keep a more direct focus day-to-day. Though, if you ask her what she’s doing, she might say couples counseling.

As an entrepreneur, it is easy to (as I like to call it) squirrel all over the place. You learn that jumping from task to task and balancing too many roles within a 7-day workweek is not enjoyable, effective or sustainable.

Our business coach has taught us how to set intentions and recognize when we are squirreling around so that we can get back to center.

These are lessons that couldn’t have come at a more perfect time. We’re realizing that at some point it is most important to make forward progress and avoid over thinking each task. We're getting better at trusting, that with time, we will continue to get better at whatever we put our efforts towards.

Part of my issue in keeping up with the blog was that I was being so choosey about content. I was afraid that most people wouldn't find it interesting. I found myself writing entries, then discarding them. Although now (almost daily) I recite the following Roosevelt quote to myself; "Do what you can, with what you have, where you are." This reminds me that we aren't going to hit a home run every time and that perfection isn't realistic. We're doing the best we can within our means, at this very point in time. So with that, we're trying to celebrate victories large or small (I encourage you to do the same)! It feels good and allows you to be a bit more content and present in your day-to-day work.

As we are creeping up on a new year, we hope to continue to be ambitious, but reasonable. We want to give ourselves enough time to do a good job at whatever lies in front of us.

In the past few months we’ve put more effort towards documenting our work, whether through photography or video.

Our intention is to share more about the behind the scenes process with our followers and clients. While this often makes the build go a bit slower and we have more work to do after the item has been delivered, our hope is that you all enjoy seeing what goes in to each piece and that maybe we can get a laugh or two out of you once in a while.

Here is our new video, posted on Youtube. Check out our channel and subscribe if you'd like to see more!

What do you think about this footage, is it interesting to you?  What would you like to see more of?

Thanks for reading!

Until next time,


The Value of Community

A Look InsideDeana KetchumComment

Throughout the process of building our business, we've come to have a greater appreciation for the community that surrounds us. Without our community, we would feel as though we are left out in the rain (*sawdust er;whatever.) without a point of reference or validation.

We understand that in order to start a new business or endeavor and build on your own skills in a given field, you need to have a network of folks that you can reach out to. It is so important to acknowledge the people in your community (whether it be local or virtual) who have more wisdom and experience than you. It provides us with encouragement and allows us to push forward in order to improve. Be open-minded and accept criticism as an opportunity to refine your approach to your business or craft. We feel so lucky to have a wonderful network of friends and family who have inspiring entrepreneurial spirits and are also always willing to share what they've learned. 

So, here's a challenge; work on building your community and find people that you can help and who can help you, to stay on the path of growth (business or otherwise).

There is a little book out there by Austin Kleon, called Show Your Work. The theme of it is just that there is so much to gain by sharing. He speaks about how it's so important to teach and share your knowledge with your community and to let go of the fear that your ideas will be compromised. Have confidence in what you know and your assets. Instead of shutting people out, let them in and create a community of sharing rather than just using your network to perpetually pitch what you're trying to sell. 

We can all identify one or two companies out there who spam the living daylights out of your social media feeds and inboxes with sales pitch after sales pitch. At the end of the day we all want to learn something and feel enriched. My favorite point that he makes in this book is that the more you teach the more you learn. He likens ones knowledge base to a tank that becomes depleted when you teach and then forces you to learn more to refill the tank. 

This all being said, Jon and I wanted to start this blog to share some things with you all. We have 3 ideas for blog post types; A Look InsideLife Outside the Shop and Creative Stories

For A Look Inside, we'll share our trials and tribulations of small business, product development, learning a new skill or adapting to a new tool/machine. For our Life Outside the Shop, you'll find lifestyle features. We want to let you in to our world by sharing our adventures and other interests with you. Really, this will be a great kick in the a to get us out of the shop! And lastly, for our Creative Stories, we want to feature some creatives that we know near and far to [hopefully] keep you inspired!

We're setting out to post once or twice a month, so we hope you check back in!


All the Best,